LOUISE O'MAHONEY

Louise O'Mahoney

New Collection Mood Board

In The Studio

Lookbook Press Release

Lookbook Teaser

In The Press

Brighton Fashion Week Press Release

Brighton Fashion Week New Collection

Brighton Fashion Week New Collection

Over the last two months i have been working on my first freelancer project, with Brighton based designer Louise O'Mahoney. Louise is known for her brand 'Oh My Honey'. The initiative for this goal was to launch her new line 'Louise O'Mahoney'  embodies a new take on couture dresses and costume pieces, inspired by 50's and world of fantasy, defined by a strong feminine, dramatic, theatrical and elegant look.

My tasks for this project:

-Promoting the collection

-Assisting on Behind The Scenes shoots

-Attending meetings

-Building a press relationship and contact list

-Writing/sending Press releases 

-Creating a lookbook: Materials, Design, Content

-Casting a creative team and models for the lookbook shoot

This project was a great one for me to work on, it was so rewarding seeing everything coming together, In the future i wish to work with New Designers as it is great having something to work towards, getting them known.

If you  have any questions about the project i have worked on please feel free to contact me.