LOUISE O'MAHONEY

Louise O'Mahoney

New Collection Mood Board

In The Studio

Lookbook Press Release

Lookbook Teaser

In The Press

Brighton Fashion Week Press Release

Brighton Fashion Week New Collection

Brighton Fashion Week New Collection

Over the last two months i have been working on my first freelancer project, with Brighton based designer Louise O'Mahoney. Louise is known for her brand 'Oh My Honey'. The initiative for this goal was to launch her new line 'Louise O'Mahoney'  embodies a new take on couture dresses and costume pieces, inspired by 50's and world of fantasy, defined by a strong feminine, dramatic, theatrical and elegant look.

My tasks for this project:

-Promoting the collection

-Assisting on Behind The Scenes shoots

-Attending meetings

-Building a press relationship and contact list

-Writing/sending Press releases 

-Creating a lookbook: Materials, Design, Content

-Casting a creative team and models for the lookbook shoot

This project was a great one for me to work on, it was so rewarding seeing everything coming together, In the future i wish to work with New Designers as it is great having something to work towards, getting them known.

If you  have any questions about the project i have worked on please feel free to contact me. 

BARCELONA BOUND

Mar Bella Beach

Bikini: Topshop

Top: Topshop/ Skirt: Topshop/ Bag: Henry Holland

Antoni Gaudi: La Sagrada Familia

Top: Limited Edition/ Shorts: Asos/ Flip Flops: H&M/ Bag: Henry Holland

Barcelona Football Stadium 

Antoni Gaudi: Casa Batllo

Les Quinze Nits Restaurant

Top: American Apparell/ Bandeau: American Apparell/ Shorts: American Apparell/ Sandals: Jones

Barcelona Camden 

Top: Very.co.uk/ Shorts: / Espadrilles: Joules/ Bag: Henry Holland

Centre de Cultura Contemporània de Barcelona: Eulalia

Royal Palace Gardens

Uplifting cultural experience, is one way i can definitely describe Barcelona. It was my first visit and i went there for a week and it is definitely one of the nicest places i have ever been to. I love my Spanish heritage even thought it is minimal percent, i love the language food, people, country and especially culture.

Arriving i felt so welcome by everyone, the people are just so friendly everyone talks to you and everything is about being happy and having fun, which gives an amazing atmosphere. I love being 'Dipped in Culture' soaking in every traditional place there possibly is in Barcelona.

During my stay i happened to fall into Sant Joan Festival, which is the most important feast day to the Catalans and celebrating the start of summer throughout the city through bonfires and fireworks. there are three symbols: Fire- for purity. Water- for healing and Herbs- for rememdy. 'Night of Fire' is the night of the celebration where everyone goes to the beach lighting fireworks and bonfires partying till morning, this is not one to be missed i had such a good time.

Antoni Gaudi: The most famous architect in Barcelona. La Sagrada Familia is such a nice building to visit, there is detail in every crack you could stand looking at it forever. I don't know anyone that wouldn't want to get married there. The amazing thing about it is he took his architectural influences from his experience in life, something as simple as bees he studied the way they build their honeycombs and recognised therm as the most creative natural architects in the world.

Camden: A London born influence but interpreted into Barcelona qualities. Full of raw culture and natural talent. I obviously enjoyed the clothes most out of everything. just because it was so unique and different without trying to hard which is something London culture is lacking.
Some shops to check out:
-Kling
-Parfois
-OXS

MACBA: Had an exhibition featuring Eulalia Grau 'I have never painted golden angels'. Images taken from the early 70s, but the crisis of the events happening at the time, often related to the press, in line with political and economic powers, the ideas of controlled, censured, unjust and male dominated society. Her exhibition is displayed as a visual story of subjects that have interested her. If you like, Politics, Art and culture i strongly recommend in viewing it.

If you have any questions about my Barcelona travels please feel free to contact me. 

LONDON COLLECTION MENS

The Hospitial Club

Astrid Andersen SS14

London Collection Mens After Party: The Aqua by Aqua Team

Alex Troy: Lifestyle Journalist at Conde Nast 

This week i attended my first show at London Collection Mens, Astrid Andersen at the Hospitial club. It was great to view a collection from one of my favourite designers, not just because of her creative ability but because of the meaning behing the things she creates. It was inspired by a collection of crystals, the idea of powerful puposes, such as healing powers or good luck charms, which lead to superstitious rituals creating Good Luck 'garms' for her team of Men. In my opinion London Collection Mens is very unique with its cultural element and becoming very popular its nice to see Menswear upping their game in the world of fashion. 

If you would like to know anymore about my time at London Collection Mens please do ask me. 

BRIGHTON FASHION WEEK

Sustain

Dumpster Design

Henrietta Ludgate

Nav Bains

Brian Chan

Frances O'leary

Jess Eaton

Blood. Sweat and Tears is an understatement when you work as a dresser at Brighton Fashion Week. it sounds crazy but i  actually enjoyed every minute of it. I learnt so much about behind the scenes of a show and how much preparation and work goes into it. It was nice to be working so closely alongside professionals in the industry. The models were lovely to socialise with and the designers were very insightful, they all had a story to tell and the work they put into creating their collection is beyond belief. I have never worked as a dresser before but it definitely shows you a different side of what Fashion Week is all about.

If you want to know what being a dresser is all about; do ask, i have a lot to tell.

CLASS 101

Class 101

The workshop 

T-Shirt Design 1

T-shirt Design 2

T-shirt canvas design that reflects the brand

The three on the panel

In May I started a project with class 101 about building a brand. About the bases of how to start you own brand,towards the end we got split into groups to design a t-shirt and the winning one will go to the next stage.

Our T-shirt got to the next stage where we had to make our brand really strong in order to present it to people in the creative industry and three on the panel: Jason Jules, James-lee Duffy, Craig Ford.

The presentation went really well and they liked the idea of our brand. At the end we collected business cards from people that were interested in collaborating If we wanted to take this further.

I'm only in my first year of uni and a project that big would be a lot to take on I haven't made my decision yet but be sure to watch this space.

If you would like to get involved in a project similar to class 101 please feel free to contact me.

LAST DAY OF FIRST YEAR

Lee Publicity: Showroom Manager

Valentino Exhibition

Victoria Beckham: Guess speaker at uni

1 Direction: O2 Concert was a ball

Vogue festival: Natalie Massenet talk

Chanel: Little black jacket exhibition

Glamour Mag: Snapped for street style

Viva Forever: Best show of the year

Celebrating my last day of first year is a reward, i actually survived through it. It was a massive change and my hardest and biggest journey so far. Looking back there were some great events, which i would like to share with you.

If you would like some advise or guidance about university and the lifestyle please feel free to contact me.